Jooni is a daily gummy made with 50mg of saffron, the golden spice studied in more than 20 clinical trials for mood, stress and sleep.*
Saffron research published in
Somewhere between the endless scroll and the 2 a.m. group chats, something shifted. The people we love, our friends, our siblings, ourselves, started carrying more. More worry. More heaviness. More nights feeling lonely in a room full of people.
The numbers say it too. In 2021, 42% of U.S. high school students said they felt persistently sad or hopeless.1 Two years later, the U.S. Surgeon General called loneliness an epidemic, reporting that about half of American adults feel it.2
We didn't want another app, another notification, another thing to optimize. We wanted something simple, and real.
That search led us somewhere we didn't expect: a spice. Saffron has been treasured for thousands of years, from ancient Persia to the Mediterranean to the valleys of Kashmir. And over the past two decades, scientists have put it to the test in trial after randomized trial. What they found made us believers.
So we made Jooni: 50mg of saffron in a gummy you'll actually look forward to. A small daily ritual for brighter days, and maybe the little nudge you need to text a friend back.
With warmth, the Jooni team
Saffron has been put to the test in randomized, double-blind, placebo-controlled trials, the gold standard of clinical research. Here's what researchers found.
128 adults who reported low mood took saffron extract or a placebo for four weeks. Those taking 28mg of saffron a day reported a significantly better mood, with less stress and tension, than the placebo group, and no side effects.
Kell et al., Complementary Therapies in Medicine, 2017Read study →
A 2019 systematic review and meta-analysis pooled 23 randomized controlled trials. Compared with placebo, saffron had a large positive effect on both low mood and feelings of anxiousness. The authors called for more trials to confirm the findings.
Marx et al., Nutrition Reviews, 2019Read study →
Healthy adults with self-reported poor sleep took saffron extract (14mg twice a day) or a placebo for 28 days. The saffron group reported greater improvements in sleep quality, and saffron was well tolerated with no reported side effects.
Lopresti et al., Journal of Clinical Sleep Medicine, 2020Read study →
Women with premenstrual symptoms took 30mg of saffron a day or a placebo across two menstrual cycles. The saffron group saw a significant reduction in premenstrual symptoms compared with placebo.
Agha-Hosseini et al., BJOG, 2008Read study →
Saffron's deep color and honeyed aroma come from natural compounds called crocin, crocetin and safranal. Researchers believe they may support mood through effects on serotonin, the body's stress response, and antioxidant and anti-inflammatory activity.7
About the research: these studies looked at saffron and standardized saffron extracts, typically around 28–30mg a day taken for 4–8 weeks. They were not conducted on Jooni itself, and individual results vary.
One serving of Jooni, every day. In the research, saffron's benefits came from steady daily use.
Studies measured results after 4 to 8 weeks. Think of Jooni as a habit, not a quick fix.
Notice your mornings, your sleep, your patience. Then go call someone you love.
Saffron is the hand-picked stigma of the Crocus sativus flower. Each flower produces just three delicate red threads, harvested by hand, which is why saffron is one of the most precious spices in the world.
Every serving of Jooni contains 50mg of saffron. For reference, most clinical studies of saffron used around 28–30mg a day.
Everyone is different. In clinical studies, researchers typically measured results after 4 to 8 weeks of daily use, so we recommend making Jooni part of your routine and giving it time.
Saffron was well tolerated in clinical studies at the amounts studied. As with any supplement, check with your doctor before taking Jooni if you're pregnant or nursing, take prescription medication, or have a medical condition.
No. Jooni is a dietary supplement made to support everyday mood and well-being. It is not intended to diagnose, treat, cure, or prevent any disease. If you're struggling, please reach out to a healthcare professional. In the U.S., you can call or text 988 any time to reach the Suicide & Crisis Lifeline.
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